The biggest change since Google's birth
In 1998, Google changed forever how people search for information. In 2023, generative AI started changing something even more fundamental: how people get answers.
The critical difference for businesses: Google shows a list of sites. AIs give ONE answer. If your business isn't in that answer, you don't exist.
We're at the earliest moment of the AI era. Businesses that optimize for AIs today will be in a privileged position when this becomes the dominant form of search — and that moment is coming faster than many think.